MY COACHING STORY
Experienced. Certified. Supportive.
Bestselling author and licensed coach, Elena Rodriguez helps women regain strength after defeat
A brilliant businesswoman, she felt called to become a coach. She brings her experience of becoming a widow on Christmas Eve and her understanding of what it takes to rebuild yourself from the ground up, into her work today.
She helps women to rebuild confidence and make the ultimate comeback through her 3 businesses, The Christmas Widow, Besitos Beauty, and Broken Stronger Coaching & Consulting.
HER STORY
When corporate franchised gyms became too competitive for Elena Rodriguez to maintain her
own dance fitness studio—not to mention the fact that she was exhausted from teaching nearly
40 classes every week for years—she knew she had to pivot.
Having never worked in the
corporate world before, she took an entry-level position at a call center, thinking it would tide her over until she figured out what to do next.
Within three months, she was killing it there. “I had applied all the skills that I learned over the years of running my own business, and I was promoted to a leadership position,” she says. “In
12 weeks, I tripled my income and was leading people that were my leads when I got hired. That’s the thing about skills, you take them with you
wherever you go. It’s important to always learn and gain new skills. They never go to waste and you never know when they will come in and work for you.”
She knew more was in store for her life, though, so she trained as a coach with the intention of getting into executive leadership development. Until she heard God tell her she was meant
for something different—to help women through “the hard stuff.”
Elena’s personal story took
a dramatic turn when she left the corporate world. Her husband had his own business, and the plan was for him to support the family while she launched her consultancy. But within two months he had a heart attack and he passed away on Christmas Eve. “So there I was, a new widow, with no job, no plan. I had to close his business because it was bleeding money faster
than I could process,” she says. “My life flipped upside down in a moment. I knew there was no option but to figure it out, and so my walk in faith began.”
Now she uses that experience in her practice, Broken Stronger Coaching & Consulting.
To add to the pain and trauma, she discovered a five-year affair that her husband had been involved with, causing her to have to deal with shock and betrayal as well as grief.
Since opening her business, she has
transitioned her coaching work into “helping women regain their self-worth and self-esteem, and self-confidence, especially coming out of toxic relationships. I help women find their beauty again. Beauty that possibly someone stole from them. I work with women that are struggling to
believe that they’re worth it anymore, because this impacts every area of their life.”
Part of her advice is to encourage women to recognize what they can leave behind. “When you
feel broken and you feel like the puzzle pieces aren’t fitting together for you, yet you continue to try and force them, realize that maybe those pieces aren’t supposed to be in your puzzle at all,” she says. “Instead of thinking of yourself as broken, think of yourself as becoming.
We’re becoming what it is that we were intended to be all along.”
Elena is now launching a new project, a nonprofit called The Christmas Widow, providing help, love, and financial support to women so they and their children can enjoy the “blessings and
magic” of Christmas.
Visit The Christmas Widow to learn more.
“That’s going to be my
lifetime purpose project,” Elena says. "I didn't go through all of my pain to not have it count for something. I believe in turning everything in life into a positive."
And she didn't stop there. Today, she has also launched a lipstick line, Besitos Beauty.
Her goal behind her lipstick is to highlight the smiles of women everywhere and to encourage women to take that one little step, of putting on lipstick, to show the world how amazing and strong they truly are!
You can find Elena on social media @BrokenStronger and she loves to receive emails and messages too!